Two cursors. One brand.

THE DIRECTIONA closer look

Before the first project, a point of view. The May11Leven identity makes the relationship between people and machines visible.

Two offset cursors. The first is human: taste, judgement and the stubborn idea. The second sits one line lower, because it follows. Archivo gives the human voice its weight. Outlined forms carry the machine voice. Infrared appears where the cursors come alive.

• 01The two-cursor mark
• 02Archivo and IBM Plex Mono
• 03Ink, bone and infrared
• 04A complete brand book

Read the original brand book (PDF)